While getting organic likes and shares on your content on social media is awesome, there are more efficient ways of reaching your audience that involve paying to promote your content. These paid options help target specific consumers that will relate to your brand. Facebook and Twitter are the most prevalent platforms that offer a paid option for companies to increase their engagement with their audience. Here are some metrics that improve with paid posts and tweets:
-Page Likes
-Post Reach
-Engagement
At this point in the game, paid social is the only reliable means of building a targeted and effective audience for your brand. There is an abundance of content out there are the algorithms that are used by platforms such as Facebook and Twitter just flat out favor paid versus organic. You can only rely on posts going viral for so long before you finally see that paid is the way to go.
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