Let Me Help You Help Me Help Yourself

Now that you have a good solid foot in the door to social media marketing, it's time to broaden your user base. How to do this? Get the attention of influencers relevant to your industry and get them talking! Like I said in my previous post, it's not all about you. A large chunk of what you put out there on social should be from your customers, and hopefully influential ones. Once you get their attention, you can move on to advocacy, which is a gold mine. In the end, you are helping them and they are helping you help them. Sounds confusing, I know. But it works.